Hold on Tools Packaging Turns Implement Purchases into Prized Commodities
Amelia Roblin — May 3, 2013 — Marketing
References: behance.net
The last time that you bought a pair of pliers, the hardware store salesperson probably dropped it into a plastic bag for you, or perhaps you even left the store without a handy tote. Hold on Tools packaging is a project that proposes a way to proudly announce your purchase, in the form of a shopping bag that features its image.
It's surprising to see crisp and clean white paper used to construct the sacks, considering that the jobs undertaken with such objects are often dirty ones. What Khudayar Aghayarov of WHO.DO did was freshen up the image of these products, including vivid photographs of things like hand saws, hammers, wrenches and electric drills on Hold on Tools packaging. The pictures have been strategically placed over the handles so that it looks like you're grasping these apparatuses instead of a bag.
It's surprising to see crisp and clean white paper used to construct the sacks, considering that the jobs undertaken with such objects are often dirty ones. What Khudayar Aghayarov of WHO.DO did was freshen up the image of these products, including vivid photographs of things like hand saws, hammers, wrenches and electric drills on Hold on Tools packaging. The pictures have been strategically placed over the handles so that it looks like you're grasping these apparatuses instead of a bag.
Trend Themes
1. Branded Packaging - Creating unique and visually appealing packaging designs that showcase the product.
2. Personalized Purchasing - Offering customized shopping experiences that allow customers to showcase their purchases.
3. Enhanced Brand Identity - Using packaging as a platform to reinforce brand identity and create a memorable impression.
Industry Implications
1. Retail - Opportunity for retailers to differentiate their products by offering unique and branded packaging.
2. Home Improvement - Integrating personalized packaging into the home improvement industry to enhance customer experience.
3. Marketing and Advertising - Using innovative packaging designs as a marketing tool to promote brand awareness and create a lasting impact.
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