The HOKA Ora Primo Shows Off a Futuristic Form and Function
Michael Hemsworth — December 16, 2023 — Fashion
References: hoka & hiconsumption
The HOKA Ora Primo slip-on mules have made their debut from the performance footwear brand as the perfect option for athletes to incorporate into their routine to support their recovery post-training. The shoe style maintains a chunky construction that includes a rubber outsole crafted with 30% recycled material and paired with a protective bumper on the toe. A series of zig zag stitching styles across the shoe style embraces a somewhat industrial, utilitarian aesthetic which is further enhanced with a chunky elastic lacing system that will move with the wearer.
The HOKA Ora Primo slip-on mules come in Forest Floor and Black color options, which are available now for $120 each. The shoes are ideal for athletes, but could make their way to into the lifestyle footwear cycle given HOKA's continued popularity.
Image Credit: HOKA
The HOKA Ora Primo slip-on mules come in Forest Floor and Black color options, which are available now for $120 each. The shoes are ideal for athletes, but could make their way to into the lifestyle footwear cycle given HOKA's continued popularity.
Image Credit: HOKA
Trend Themes
1. Performance Footwear - The HOKA Ora Primo slip-on mules demonstrate a futuristic form and function in the performance footwear category.
2. Sustainable Materials - The use of 30% recycled material in the rubber outsole of the HOKA Ora Primo slip-on mules indicates a trend towards sustainability in footwear manufacturing.
3. Industrial Aesthetic - The zig zag stitching and chunky elastic lacing system of the HOKA Ora Primo slip-on mules showcase an industrial, utilitarian aesthetic that is gaining popularity in footwear design.
Industry Implications
1. Athletic Footwear - The HOKA Ora Primo slip-on mules offer a unique solution for athletes looking for comfortable and supportive recovery footwear.
2. Footwear Manufacturing - The incorporation of sustainable materials in the HOKA Ora Primo slip-on mules presents an opportunity for the footwear manufacturing industry to embrace eco-friendly practices.
3. Fashion Retail - The HOKA Ora Primo slip-on mules, with their industrial aesthetic, have the potential to attract consumers in the fashion retail industry looking for unique and trend-setting footwear.
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