HOKA and BEAMS Join Forces on a Collaborative Series
References: highsnobiety
HOKA and BEAMS are the latest duo to work together as the two present a collaborative range of footwear. There are new iterations of the Toe Ultra Low and Hi, which are possibly one of the most impressive designs by HOKA. The heavyweight silhouette is made from a waterproof upper with GORE-TEX materials and rests on top of a Vibram outsole unit.
The new colorway is also just as classic with two cool tonal looks for a timeles design langauge defined by its grey accents on the HOKA Tor Ultra Hi and the HOKA Tor Ultra Low is defined by grey and beige. Branding can be found in a subtle application throughout both the silhouetes.
Image Credit: BEAMS
The new colorway is also just as classic with two cool tonal looks for a timeles design langauge defined by its grey accents on the HOKA Tor Ultra Hi and the HOKA Tor Ultra Low is defined by grey and beige. Branding can be found in a subtle application throughout both the silhouetes.
Image Credit: BEAMS
Trend Themes
1. Collaborative Footwear Design - The collaboration between HOKA and BEAMS showcases a new trend in the design of footwear, bringing together the creative prowess of two brands.
2. Functional Heavyweight Silhouettes - The HOKA and BEAMS collaborative series highlights a trend of creating footwear with a heavy and robust design, combining elements of style and functionality.
3. Incorporation of GORE-TEX Materials - The use of GORE-TEX materials in the collaborative range of footwear represents a trend in integrating advanced technologies to enhance comfort and performance.
Industry Implications
1. Footwear Manufacturing - The collaborative series by HOKA and BEAMS presents an opportunity for footwear manufacturers to explore new design directions and collaborations to captivate consumers.
2. Outdoor Gear and Apparel - The incorporation of waterproof and durable materials in the collaborative footwear range opens up opportunities for the outdoor gear and apparel industry to create innovative products for outdoor enthusiasts.
3. Branding and Marketing - The subtle branding throughout the collaborative series showcases the importance of brand collaboration as an effective marketing strategy, providing opportunities for companies to expand their brand reach and appeal.
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