The H&M x David Beckham Partnership is Set to Launch a Bodywear Line
Souzan Michael — July 29, 2011 — Celebs
References: torontosun & highsnobiety
Just like his wife Victoria, who has become a full-fledged star designer, David Beckham is getting ready to launch the H&M x David Beckham collection with the retail giant. Set to debut on February 2nd, 2012, the H&M x David Beckham collection will be available in 1,800 H&M stores in 40 countries around the world. Not bad for a soccer player.
"Over the past year, I've been developing my bodywear range with my team and I'm extremely positive about what we have designed and produced. The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward," says Beckham.
Here's hoping David Beckham experiences the same success in the fashion world as his wife is enjoying.
"Over the past year, I've been developing my bodywear range with my team and I'm extremely positive about what we have designed and produced. The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward," says Beckham.
Here's hoping David Beckham experiences the same success in the fashion world as his wife is enjoying.
Trend Themes
1. Celebrity Fashion Collabs - Collaborations between celebrities and fashion brands are becoming increasingly popular, offering disruptive innovation opportunities to create unique and exclusive collections.
2. Global Retail Expansion - The expansion of retail partnerships across multiple countries enables brands to reach a wider audience and tap into new markets, creating disruptive innovation opportunities through global distribution.
3. Athlete-designed Apparel - Athletes collaborating with fashion brands to design apparel lines presents disruptive innovation opportunities to merge sports and fashion, catering to a growing market of sports enthusiasts who value style and performance.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage celebrity collaborations to boost brand visibility and expand market reach, offering disruptive innovation opportunities to create exclusive collections and attract new customers.
2. Sportswear - The sportswear industry can capitalize on athlete-designed apparel lines to differentiate themselves and cater to the demand for stylish and performance-focused activewear, presenting disruptive innovation opportunities to innovate in design and technology.
3. Global Retail Distribution - The global retail distribution industry can benefit from expanding partnerships between fashion brands and celebrities, offering disruptive innovation opportunities to streamline logistics and reach a global customer base more efficiently.
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