H & M Gets Geeky in S/S '09 Ads
mediterranean — March 21, 2009 — Marketing
References: hm & thefashionspot
The new H & M Spring/Summer 2009 ad campaign is a fun take on geometry with supermodels Eva Herzigova, Shalom Harlow and the odd man out, actor/model Vincent Gallo.
Shot by photographer Andreas Sjödin, the ads feature the models playfully posing next to assorted larger-than-life geometric shapes.
The ads can be effectively used by fashionistas to teach their kids about triangles, circles, rectangles, and lines.
Now, who says fashion can’t be educational?
The print campaign is complemented with an equally fun video spot that features the models getting lost in rooms and mazes. It gets rather surreal and weird, make sure to catch that spot above and the making-of video below.
Shot by photographer Andreas Sjödin, the ads feature the models playfully posing next to assorted larger-than-life geometric shapes.
The ads can be effectively used by fashionistas to teach their kids about triangles, circles, rectangles, and lines.
Now, who says fashion can’t be educational?
The print campaign is complemented with an equally fun video spot that features the models getting lost in rooms and mazes. It gets rather surreal and weird, make sure to catch that spot above and the making-of video below.
Trend Themes
1. Geometric Fashion - Opportunity to incorporate geometric shapes and patterns into clothing designs, creating visually striking and unique garments.
2. Fashion Education - Potential to create educational fashion campaigns that teach kids about different shapes and geometric concepts in a fun and engaging way.
3. Surreal Fashion Advertising - Disruptive opportunity to use surreal and unconventional elements in fashion ads to capture attention and create memorable brand experiences.
Industry Implications
1. Fashion - Exploring ways to integrate geometric shapes and patterns into clothing design, allowing for innovative and eye-catching fashion collections.
2. Education - Developing interactive educational materials and campaigns that combine fashion and geometry to make learning more engaging and enjoyable for children.
3. Advertising - Creating unconventional and surreal fashion advertising campaigns to stand out in a saturated market and leave a lasting impression on consumers.
2.5
Score
Popularity
Activity
Freshness
