Ashley Benson Stars as the New Face of the H&M Divided Campaign
Farida Helmy — July 5, 2014 — Fashion
References: hm & fashiongonerogue
Looking retro, playful and the complete opposite of her character on the television series 'Pretty Little Liars,' actress Ashley Benson stars as the new face of the H&M Divided campaign that was recently released. The Swedish retailer pairs up with a sweet and understated-looking Benson wearing a white flared skirt and sweater in the ads.
Dressed in flouncy skirts, neoprene and cropped tops, Benson looks young and hip in the funky and urban-looking collection. Showing us what to wear and how to wear it this summer, the H&M Divided campaign does a great job highlighting the hottest new looks of the season.
“I love to dress down and be comfortable, but I also love a good chance to get dressed up,” says Benson.
The blonde beauty rose to stardom from the popular teen drama series 'Pretty Little Liars' and last year's critically acclaimed film 'Spring Breakers.'
Dressed in flouncy skirts, neoprene and cropped tops, Benson looks young and hip in the funky and urban-looking collection. Showing us what to wear and how to wear it this summer, the H&M Divided campaign does a great job highlighting the hottest new looks of the season.
“I love to dress down and be comfortable, but I also love a good chance to get dressed up,” says Benson.
The blonde beauty rose to stardom from the popular teen drama series 'Pretty Little Liars' and last year's critically acclaimed film 'Spring Breakers.'
Trend Themes
1. Retro Fashion - The H&M Divided campaign showcases the popularity of retro fashion, presenting an opportunity for brands to create nostalgic and vintage-inspired clothing lines.
2. Playful Advertising - The playful and youthful atmosphere of the H&M Divided campaign demonstrates the potential for brands to engage consumers through lighthearted and fun advertising strategies.
3. Celebrity Endorsements - Ashley Benson's appearance in the H&M Divided campaign highlights the effectiveness of celebrity endorsements, signaling an opportunity for businesses to collaborate with influential personalities.
Industry Implications
1. Fashion Retail - The success of the H&M Divided campaign emphasizes the potential for fashion retailers to leverage trendy and retro-inspired collections to attract customers.
2. Advertising and Marketing - The playful and creative nature of the H&M Divided campaign suggests opportunities for advertising and marketing agencies to develop engaging and youthful campaigns for their clients.
3. Entertainment - The use of Ashley Benson, a popular actress, in the H&M Divided campaign indicates the potential for entertainment companies to collaborate with fashion brands for mutual promotion and exposure.
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