IKEA Launched 'HJARTELIG,' a New Line of Furniture to Aid Sleep
Madison Mackay — March 8, 2018 — Art & Design
References: ikea & designtaxi
Mass homewear company IKEA released the new line 'HJARTELIG,' a collection of furniture necessities to help aid sleep and promote comfort.
The line was designed to help any consumer sleep, as well as to keep the body and mind relaxed. IKEA decided to design an entire line of products that are functional and made up of organic and sustainable materials -- mainly linen, pine, rattan and cork. With products such as the new sea grass box, the brand aims to incorporate texture and scents into any room, using old sea grass from the rivers of Vietnam.
A few products included in the HJARTLEIG collection by IKEA are a new multifunctional bed, yoga equipment, air-purifying potted plants, scented candles and comforting throw blankets.
The line was designed to help any consumer sleep, as well as to keep the body and mind relaxed. IKEA decided to design an entire line of products that are functional and made up of organic and sustainable materials -- mainly linen, pine, rattan and cork. With products such as the new sea grass box, the brand aims to incorporate texture and scents into any room, using old sea grass from the rivers of Vietnam.
A few products included in the HJARTLEIG collection by IKEA are a new multifunctional bed, yoga equipment, air-purifying potted plants, scented candles and comforting throw blankets.
Trend Themes
1. Eco-friendly Bedroom Furniture - Design functional and sustainable furniture that promotes comfort and relaxation for improved sleep.
2. Multi-functional Bedroom Furniture - Create furniture that serves more than one purpose, such as a bed with built-in storage or a yoga mat that doubles as a floor cushion.
3. Wellness-inspired Home Accessories - Develop a line of home accessories, like air-purifying plants and scented candles, that promote relaxation and self-care.
Industry Implications
1. Furniture Manufacturing - Companies can explore sustainable materials and multi-functional designs to create bedroom furniture that meets the growing demand for eco-friendly and practical products.
2. Home Decor - Brands can create a line of wellness-inspired home accessories that promotes self-care and relaxation, responding to the increasing interest in mental and physical well-being.
3. Health and Wellness - Companies can expand their product offerings by developing items that promote better sleep, such as air-purifying plants and yoga equipment, contributing to the healthy lifestyle trend and boosting revenues.
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