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Hitachi Mind Trick

Clean the Sky - Positive Eco Trends & Breakthroughs

Move the Train With Your Brain

— June 23, 2007 — Tech
Hitachi continues to dive into the mind reading business. This time, they've created a cap which reacts to blood flow through the frontal cortex of the brain. When test subjects are asked to do simple calculations, the cap analyzes brain activity and launches a toy train into motion. Once the subject stops calculating, the train stops.

Researchers hope this technology can be used to assist people with disabilities. Down the road they see the technology being used in place of remote controls or computer keyboards, or in the next generation of automobiles.

Trend Themes
1. Mind Reading Technology - Disruptive innovation opportunity for developing assistive devices for people with disabilities.
2. Brain-computer Interface - Disruptive innovation opportunity for replacing traditional remote controls or computer keyboards.
3. Neurotechnology - Disruptive innovation opportunity for integrating brain-controlled features into the next generation of automobiles.
Industry Implications
1. Healthcare - Disruptive innovation opportunity for creating medical devices that leverage mind reading technology.
2. Consumer Electronics - Disruptive innovation opportunity for incorporating brain-computer interface into everyday consumer products.
3. Automotive - Disruptive innovation opportunity for implementing neurotechnology in the design of future cars.
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