The Histor Paint Campaign Features Simple Colorful Dioramas
Meghan Young — June 21, 2012 — Marketing
References: ogilvy & ibelieveinadv
Simple and playful, the Histor Paint campaign depicts classic paint chips as equally classic pieces of furniture. From a green-gradient lounger to a red-gradient desk and chair set, the possibilities are made endless when it comes to giving these pieces as well as the home a colorful facelift.
The Histor Paint campaign was conceived and executed by the Ogilvy & Mather ad agency based in Amsterdam, The Netherlands. With copy by Jochem Rijlaarsdam, it reads, “Histor. At home in every colour.” Art directed by Dylan Putman with creative direction by Darre van Dijk, the ad campaign was adorably photographed by Marc van Oene. The images used in the Histor Paint campaign look almost like a minimal diorama, which inadvertently simplifies the painting process.
The Histor Paint campaign was conceived and executed by the Ogilvy & Mather ad agency based in Amsterdam, The Netherlands. With copy by Jochem Rijlaarsdam, it reads, “Histor. At home in every colour.” Art directed by Dylan Putman with creative direction by Darre van Dijk, the ad campaign was adorably photographed by Marc van Oene. The images used in the Histor Paint campaign look almost like a minimal diorama, which inadvertently simplifies the painting process.
Trend Themes
1. Colorful Furniture Trends - Opportunity for furniture manufacturers and retailers to create unique and eye-catching furniture pieces using colorful paint chips.
2. Playful Advertising Campaigns - Opportunity for ad agencies and marketers to create playful, visually appealing campaigns that resonate with consumers.
3. Simplified Painting Process - Opportunity for paint companies to develop products and solutions that simplify the painting process for consumers.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity for furniture manufacturers to incorporate paint chips into their designs, offering customers a wide range of colorful options.
2. Advertising and Marketing - Disruptive innovation opportunity for ad agencies and marketers to explore creative ways of using paint chips in advertising campaigns, capturing consumers' attention.
3. Paint Industry - Disruptive innovation opportunity for paint companies to create innovative products and tools that make the painting process easier and more enjoyable for consumers.
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