The Hiroshima Toyo Carp Slip-Ons from Vans Honors the Japanese Team
Riley von Niessen — October 5, 2016 — Fashion
Given that baseball is one of Japan's most loved sports and that the Nippon Professional Baseball league attracts fans near and far, it's likely that the slip-on sneakers created by Vans which honor the Hiroshima Toyo Carp, a well-renowned team, will prove popular among the country's consumers.
In order to make the collaboration clear, the skate brand decorates the entirety of the upper of the lace-free model with the Hiroshima Toyo Carp's vibrant anime character. The uniform worn by the players is sported on the figure, with his red and white apparel contrasted with a lime green backdrop. The red is picked up again on the sides of the sneakers, however the back shows the team's insignia on the heel and Van's branding on the sole beneath it.
In order to make the collaboration clear, the skate brand decorates the entirety of the upper of the lace-free model with the Hiroshima Toyo Carp's vibrant anime character. The uniform worn by the players is sported on the figure, with his red and white apparel contrasted with a lime green backdrop. The red is picked up again on the sides of the sneakers, however the back shows the team's insignia on the heel and Van's branding on the sole beneath it.
Trend Themes
1. Anime-inspired Sneakers - The use of anime characters in the design of sneakers creates a playful, unique aesthetic that appeals to fans of both anime and sneakers.
2. Collaborative Sneakers - By collaborating with popular sports teams, brands can tap into their fan base and create limited edition products that appeal to a specific audience.
3. Customized Sneaker Designs - Allowing customers to customize their sneakers with unique designs or team logos creates a more personalized product that appeals to fans and collectors.
Industry Implications
1. Sportswear - Sportswear brands can collaborate with popular sports teams to create limited edition products that appeal to fans of both the team and the brand.
2. Anime Merchandise - Anime merchandise brands can expand their offerings to include sneakers with designs featuring popular anime characters.
3. Customization Services - Customization services can offer customers the ability to design their own sneakers with unique designs or team logos, creating a more personalized product that appeals to fans and collectors.
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