'Hidden Water' Shows the True Cost of Contemporary Consumption
Andrew Robertson — June 14, 2012 — Eco
References: youtube & uniquedaily
The Hidden Water animated short is part of the water crisis documentary 'Last Call at the Oasis.' The short clip goes through an average day in America, outlining the various areas where, individuals don't realize, water is required.
While the animation may have a whimsical beat to it, the dire message behind Hidden Water is nothing to be amused by. Not very many people pay attention to the fact that something as simple as a sheet of printer paper requires roughly 3 gallons of water to make. Household appliances, cars, pants all require an alarming amount of water to operate and create.
There are the obvious visible sources that require water and those are the areas where people can make a conscious effort to improve on. Fixing leaks, cutting out bad habits like leaving the sink running and adopting good habits like doing a full load of dishes is a start, but water shortages in the future will require more drastic measures if current habits continue.
While the animation may have a whimsical beat to it, the dire message behind Hidden Water is nothing to be amused by. Not very many people pay attention to the fact that something as simple as a sheet of printer paper requires roughly 3 gallons of water to make. Household appliances, cars, pants all require an alarming amount of water to operate and create.
There are the obvious visible sources that require water and those are the areas where people can make a conscious effort to improve on. Fixing leaks, cutting out bad habits like leaving the sink running and adopting good habits like doing a full load of dishes is a start, but water shortages in the future will require more drastic measures if current habits continue.
Trend Themes
1. Awareness of Hidden Water Use - The Hidden Water animated short raises awareness about the hidden water usage in everyday products and activities, creating opportunity for disruptive products that reduce water consumption.
2. Sustainable Living - The focus on reducing water usage and consumption in Hidden Water supports the larger trend towards sustainable living, creating opportunity for businesses that offer sustainable products or services.
3. Environmental Messaging in Media - Hidden Water represents a larger trend of environmental messaging in media, creating opportunities for businesses that align with environmental values and use messaging to support their products or services.
Industry Implications
1. Home Appliances - The amount of water used by various household appliances highlighted in Hidden Water presents opportunities for businesses to develop more water-efficient appliances to reduce water waste.
2. Paper Products - The Hidden Water consumption associated with paper products, as highlighted in the animation, presents opportunities for businesses to develop more sustainable paper products, or to explore alternative materials altogether.
3. Environmental Consulting - The trend of environmental messaging in media, and the message of sustainable living and water conservation in Hidden Water, presents opportunities for businesses offering environmental consulting services and advising on practical solutions for water conservation and sustainability.
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