Geezer on Board
Going Like Sixty — November 2, 2007 — Life-Stages
References: goinglikesixty
Remember those annoyingly stupid "Baby On Board" signs people had in their car windows? As the boomer demographic ages, the population of older members of society is bulging, spawning a need to put up a new car sign: "Boomer on Board". "Geezer On Board" is also available.
When you see the sign, look for the never ending left turn signal as the boomer/geezer toodles down the left hand lane of the Interstate.
Implications - XX
With super-cool signs like this one showing geezers on board cars, there is no reason not to always have a smile planted on your face while driving. Drivers are even more likely to get a really good glance at spectacular signs like these while the elderly continue to drive at a snail's pace down freeways.
When you see the sign, look for the never ending left turn signal as the boomer/geezer toodles down the left hand lane of the Interstate.
Implications - XX
With super-cool signs like this one showing geezers on board cars, there is no reason not to always have a smile planted on your face while driving. Drivers are even more likely to get a really good glance at spectacular signs like these while the elderly continue to drive at a snail's pace down freeways.
Trend Themes
1. Aging Population Awareness - The need for car signs specifically targeting the boomer and geezer demographic highlights the growing awareness of the aging population and the need for specialized products and services.
2. Humor in Marketing - The popularity of signs like 'Boomer on Board' and 'Geezer On Board' indicates a trend of using humor in marketing to capture the attention of consumers and create a memorable brand image.
3. Personalization of Vehicles - The demand for car signs catering to specific demographics reflects an emerging trend of personalization in the automotive industry, providing opportunities for customized products and accessories.
Industry Implications
1. Automotive - The automotive industry can capitalize on this trend by offering a wide range of unique car signs targeting different consumer demographics, including the aging population.
2. Marketing and Advertising - The marketing and advertising industry can leverage humor as a powerful tool for creating engaging campaigns and developing memorable brand messaging.
3. Customized Products - The demand for personalized car signs opens up opportunities in the customized products industry, where businesses can create unique and tailored designs to cater to different consumer segments.
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