The Hyundai 'Hexa Space' is Marketed Toward Young Adults
Josh Mears — January 10, 2012 — Autos
References: hyundaicanada & gizmag
Forget the "two's company, three's a crowd" saying, Hyundai's new 'Hexa Space' seats seven in an inventive format. The Hexa Space is Hyundai's latest addition of concept cards to their forward-thinking, and rapidly expanding lineup of cars. It will debut at the 2012 Auto Expo which is held in New Delhi, India.
At first glance, the most notable aspect of this car is the honeycomb style seating and interior which features three fully-formed, full-size seats in the front. Hexa Space will feature Hyundai's new turbo-charged "Kappa" 1.2-liter engine GDI engine with six speed transmission, according to sources close to the company. To maintain maximum space while retaining its inventive inclusive seating plan Hyundai chose to use the most spacious geometrical shape, the hexagon. To accommodate to more spacious needs, the Hexa Space has six out of seven fully retractable seats, with the drivers remaining the lone stationary seat. This particular Hyundai is aimed at young adults in their 20s and 30s and is planned to be put into production, which will surely revolutionize conceptions toward both shapes and cars.
At first glance, the most notable aspect of this car is the honeycomb style seating and interior which features three fully-formed, full-size seats in the front. Hexa Space will feature Hyundai's new turbo-charged "Kappa" 1.2-liter engine GDI engine with six speed transmission, according to sources close to the company. To maintain maximum space while retaining its inventive inclusive seating plan Hyundai chose to use the most spacious geometrical shape, the hexagon. To accommodate to more spacious needs, the Hexa Space has six out of seven fully retractable seats, with the drivers remaining the lone stationary seat. This particular Hyundai is aimed at young adults in their 20s and 30s and is planned to be put into production, which will surely revolutionize conceptions toward both shapes and cars.
Trend Themes
1. Innovative Seating Concepts - The design of the Hexa Space by Hyundai presents an opportunity to develop new, inventive seating concepts that require less space but can accommodate a larger number of people.
2. Alternative Shaping for Vehicles - The use of a honeycomb shape for the Hexa Space by Hyundai presents an opportunity to explore alternative shaping for vehicles that maximizes interior space and accommodates more passengers.
3. Targeted Marketing to Young Adults - The Hyundai Hexa Space is marketed toward young adults in their 20s and 30s, presenting an opportunity for businesses to develop more targeted marketing strategies for this demographic.
Industry Implications
1. Automotive Industry - The Hexa Space by Hyundai presents an opportunity for the automotive industry to explore new shapes and seating concepts that maximize interior space while accommodating more passengers.
2. Furniture Industry - The innovative seating concept used in the Hexa Space by Hyundai presents an opportunity for the furniture industry to develop furniture that is functional, space-saving, and can accommodate more people in less space.
3. Marketing Industry - The targeted marketing strategy of Hyundai's Hexa Space presents an opportunity for the marketing industry to develop more effective campaigns that target specific demographics, such as young adults in their 20s and 30s.
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