The Herschel Supply Co. x Birdwell Collection is Made with SurfNyl
Michael Hemsworth — July 21, 2021 — Fashion
References: birdwell & hiconsumption
The Herschel Supply Co. x Birdwell collection is a new collaboration between the two brands that will offer avid outdoor enthusiasts and beachgoers alike with a way to keep essential gear stowed and accessible.
The collection includes four bag styles in all that are each constructed with the Birdwell SurfNyl material to give them their weatherproof functionality. The collection also includes a SurfNyl hat, co-branded T-shirts and co-branded board shorts to provide everything that a beachgoer could need when heading for the coast.
The Herschel Supply Co. x Birdwell collection is priced starting at $40, and maintains a simple color scheme and aesthetic that will suit a wide range of consumer style preferences. The durable pieces, while beach-ready, will transition well into other seasons thanks to their weatherproof construction.
The collection includes four bag styles in all that are each constructed with the Birdwell SurfNyl material to give them their weatherproof functionality. The collection also includes a SurfNyl hat, co-branded T-shirts and co-branded board shorts to provide everything that a beachgoer could need when heading for the coast.
The Herschel Supply Co. x Birdwell collection is priced starting at $40, and maintains a simple color scheme and aesthetic that will suit a wide range of consumer style preferences. The durable pieces, while beach-ready, will transition well into other seasons thanks to their weatherproof construction.
Trend Themes
1. Weatherproof Bags - The trend for weatherproof bags made of innovative materials offers opportunities for disruptive innovation in the outdoor gear and fashion industries.
2. Beach-ready Accessories - The rise of beach-ready accessories that are both stylish and functional presents opportunities for disruption in the fashion and retail industries.
3. Collaborations - The trend for collaborations between established brands and niche players is an opportunity for innovative partnerships in the fashion and outdoor gear industries.
Industry Implications
1. Outdoor Gear - The rise of innovative, weatherproof materials for outdoor gear presents opportunities for disruptive innovation in this industry.
2. Fashion - The trend for stylish, functional accessories presents opportunities for disruption in the fashion industry.
3. Retail - The growing market for beach-ready accessories provides opportunities for disruptive innovation in the retail industry.
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