The Hernan Lander AW 2010 Collection Takes a Step into a New Era
Zoe Badley — August 7, 2010 — Marketing
References: hernanlander & highsnobette
The Hernan Lander AW 2010 collection brings fashion and style to futuristic realms.
This ready-to-wear collection features hints of futuristic themes while staying versatile and practical for the everyday woman. The evening gowns are especially superb as each one graces the floor and are tailored to drape the body perfectly. Be sure to check out the gallery for more shots from the Hernan Lander AW 2010 collection.
Implications - One of the best ways a brand can establish a foothold in the marketplace is by including slightly radical design alterations to a traditional product. By making a product avant-garde but not too outlandish, the company lures in consumers seeking originality and inventiveness, but doesn't scare away those overwhelmed by the brand's ridiculousness.
This ready-to-wear collection features hints of futuristic themes while staying versatile and practical for the everyday woman. The evening gowns are especially superb as each one graces the floor and are tailored to drape the body perfectly. Be sure to check out the gallery for more shots from the Hernan Lander AW 2010 collection.
Implications - One of the best ways a brand can establish a foothold in the marketplace is by including slightly radical design alterations to a traditional product. By making a product avant-garde but not too outlandish, the company lures in consumers seeking originality and inventiveness, but doesn't scare away those overwhelmed by the brand's ridiculousness.
Trend Themes
1. Futuristic Fashion - Fashion designers can explore the incorporation of futuristic elements in their clothing, without sacrificing practicality, to lure in consumers seeking originality and inventiveness.
2. Versatile Evening Wear - Designers can focus on creating versatile evening gowns that drape the body perfectly, providing an opportunity for consumers to enjoy fashionable clothing that is practical for everyday use.
3. Avant-garde Product Design - Designers can consider slightly radical alterations to a traditional product to establish a foothold in the marketplace and attract consumers seeking originality but not overwhelmed by outlandish designs.
Industry Implications
1. Fashion and Apparel Industry - The fashion and apparel industry has an opportunity to explore futuristic design elements in clothing, particularly in the evening gown segment.
2. Retail Industry - Retailers can stock avant-garde clothing items and encourage designers to consider radical design alterations to traditional products to engage consumers in search of originality.
3. Luxury Fashion Industry - Luxury fashion brands can create versatile yet elegant evening wear to tap into the practicality needs of female consumers who want fashion-forward clothing suitable for everyday wear.
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