Hermes' 24-Color Piano Drew Inspiration from the Instrument
Ellen Smith — October 22, 2020 — Fashion
The Hermes 24-Color Piano is a unique promotion from the brand that's sure to appeal to a more high-end customer base, or fans of collectables. Hermes is giving its consumers the opportunity to purchase 24 of its highly sought-after lipstick colors at once.
The lipsticks arrive in a long box with piano motifs, hence the name, serving as a unique collectable for those willing to pay the $1,781 USD price point. According to Hermès Beauty’s creative director Jérôme Touron “Colors for me are like musical notes. Combining them creates sonority and harmony, composing a range of colors like musical scales.” As a result, the 24 colors of lipstick represent the 24 keys of the piano.
Image Credit: Hermes
The lipsticks arrive in a long box with piano motifs, hence the name, serving as a unique collectable for those willing to pay the $1,781 USD price point. According to Hermès Beauty’s creative director Jérôme Touron “Colors for me are like musical notes. Combining them creates sonority and harmony, composing a range of colors like musical scales.” As a result, the 24 colors of lipstick represent the 24 keys of the piano.
Image Credit: Hermes
Trend Themes
1. High-end Lipstick Collections - The trend of offering high-end lipstick collections as unique collectables appeals to luxury consumers.
2. Innovative Packaging Design - The trend of using unique packaging designs, such as piano motifs, adds value and enhances the consumer experience.
3. Color Symbolism in Cosmetics - The trend of associating colors with musical notes and creating harmonious ranges of lipstick colors offers a unique marketing angle.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the opportunity of creating limited edition or collectable lipstick collections for high-end consumers.
2. Packaging Design - The packaging design industry can capitalize on the trend of creating innovative and visually appealing packaging for cosmetic products.
3. Luxury Goods - The luxury goods industry can embrace the trend of offering unique and exclusive products, such as high-end lipstick collections, to cater to affluent consumers.
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