The Henley Royal Regatta DB11 Pays Tribute to a Famous River Race
Michael Hines — June 29, 2017 — Autos
References: astonmartin & carbuzz
The Aston Martin Henley Royal Regatta DB11 is perhaps the most British car ever made. The special edition celebrates the Henley Royal Regatta, a rowing event that has been held annual on England's Thames River since 1839. Aston Martin's latest one-off can be easily identified by its proprietary paint job which mixes Diavolo Red body with a Satin Scintilla Silver roof. Other identifying features of the body include sharp 20-inch gloss black directional wheels.
On the interior, which is covered in a mix of Alcantara and leather, the color scheme of the Henley Royal Regatta DB11 the color scheme is reversed and looks as fetching as expected. Power comes from the DB11's standard engine, a V12 that sends 600 horsepower and 516 lb-ft of torque to the rear wheels.
On the interior, which is covered in a mix of Alcantara and leather, the color scheme of the Henley Royal Regatta DB11 the color scheme is reversed and looks as fetching as expected. Power comes from the DB11's standard engine, a V12 that sends 600 horsepower and 516 lb-ft of torque to the rear wheels.
Trend Themes
1. Rowing-inspired Sports Cars - Disruptive innovation opportunity: Create limited edition sports cars that pay tribute to iconic sporting events to attract niche consumers.
2. One-off Special Editions - Disruptive innovation opportunity: Develop unique, customized versions of popular car models to cater to the demand for exclusive and personalized vehicles.
3. Proprietary Paint Jobs - Disruptive innovation opportunity: Introduce innovative and distinct paint finishes for automobiles to enhance their visual appeal and differentiate them in the market.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Explore collaborations between automotive and sports industries to create unique, performance-inspired vehicles with a strong connection to specific sporting events.
2. Luxury Goods - Disruptive innovation opportunity: Incorporate elements from prestigious sporting events into luxury goods, such as cars, to attract affluent consumers seeking exclusivity and class.
3. Automotive Accessories - Disruptive innovation opportunity: Design and manufacture custom accessories for sports cars that align with the themes and aesthetics of iconic sporting events, allowing enthusiasts to personalize their vehicles.
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