Hema Animated Retail Site
Alex Covert — January 1, 2008 — Art & Design
References: producten.hema.nl & popgadget.net
This will undoubtedly be the viral marketing piece of the new year. Created by HEMA, an international retail organization, this spin-off site is an example of creative web design. All I can say is visit this 'Hema' site. It lasts about a minute and is fun to watch.
"Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand."
Implications - The release of a website with a creative, interactive design is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs.
"Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand."
Implications - The release of a website with a creative, interactive design is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs.
Trend Themes
1. Creative Web Design - Companies can benefit from truly creative site designs that distinguish themselves from other retailers.
2. Interactive Websites - The release of a website with a creative, interactive design is the digital equivalent of a parade.
3. Viral Marketing - Web design can be utilized as a viral marketing piece that gains attention in large numbers and is nearly impossible to ignore.
Industry Implications
1. Retail - Retail organizations can benefit from creative web design and interactive websites to distinguish their brand and gain attention for their products.
2. Marketing - Web design can be utilized as a viral marketing tool to gain the attention of large audiences and create buzz for a brand or product.
3. Web Development - Opportunities exist for web developers to create unique and creative website designs that capture the attention of audiences and drive traffic to a business or organization's website.
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