Rainbow Railroad Launched the Inclusive #HelpOthersOut Campaign
Grace Mahas — October 11, 2019 — Marketing
References: rainbowrailroad.org & mashable
In honor of National Coming Out Day and to raise awareness about the difficulties individuals in the LGBTQ+ community face when coming out, social justice nonprofit Rainbow Railroad launched the #HelpOthersOut campaign. The initiative includes a testimonial video by Amin who shares his story of being kidnapped and tortured for coming out in Chechnya.
The #HelpOthersOut campaign urges social media users to update their aviator to a faceless, Pride-themed character in support of the community, and according to Rainbow Railroad, the anonymity of the face is "symbolize the countless LGBTQ people around the world who cannot come out."
By raising awareness to the dangers many individuals from the LGBTQ+ community face, Rainbow Railroad hopes to help those in danger find a legal pathway to safety.
The #HelpOthersOut campaign urges social media users to update their aviator to a faceless, Pride-themed character in support of the community, and according to Rainbow Railroad, the anonymity of the face is "symbolize the countless LGBTQ people around the world who cannot come out."
By raising awareness to the dangers many individuals from the LGBTQ+ community face, Rainbow Railroad hopes to help those in danger find a legal pathway to safety.
Trend Themes
1. Human Rights Advocacy - Rainbow Railroad's #HelpOthersOut campaign raises awareness about the challenges of coming out for the LGBTQ+ community, highlighting the need for greater advocacy for human rights.
2. Diversity & Inclusion - The faceless, Pride-themed avatars in #HelpOthersOut campaign encourage greater diversity and inclusion, creating a space where individuals in the LGBTQ+ community can feel empowered and accepted.
3. Social Media Activism - The #HelpOthersOut campaign leverages social media to raise awareness about LGBTQ+ issues, demonstrating the power of online activism to promote social change.
Industry Implications
1. Non-profit & Advocacy - Social justice non-profits such as Rainbow Railroad continue to play a critical role in advocating for and protecting the rights of individuals in marginalized communities.
2. Marketing & Advertising - Inclusive campaigns such as #HelpOthersOut offer opportunities for marketing and advertising firms to promote diversity and inclusion within their campaigns.
3. Technology & Social Media - Social media platforms offer innovative ways to promote social change and activism, providing a powerful tool for human rights advocacy and awareness-raising.
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