Helmut Lang and Parley Released 2 Raincoats
Ellen Smith — December 27, 2018 — Eco
References: helmutlang & hypebae
Designer fashions are turning to eco-friendly initiatives to attract the conscious consumer, which is exactly why Helmut Lang and Parley's partnership is sure to set a positive example to fight the waste caused by fast fashion.
The new partnership has resulted in a gorgeous clothing collaboration that includes two raincoats -- one with a hood, and one without. The beautiful coats arrive in white or black and were made entirely with eco-friendly materials. This collaboration serves as an extension of the designer brand's efforts to protect the oceans -- a commitment that will be reflected in upcoming clothing releases.
Made from upcycled materials, these raincoats will be available to purchase online and at select in-store locations.
The new partnership has resulted in a gorgeous clothing collaboration that includes two raincoats -- one with a hood, and one without. The beautiful coats arrive in white or black and were made entirely with eco-friendly materials. This collaboration serves as an extension of the designer brand's efforts to protect the oceans -- a commitment that will be reflected in upcoming clothing releases.
Made from upcycled materials, these raincoats will be available to purchase online and at select in-store locations.
Trend Themes
1. Eco-fashion - Fashion companies should consider incorporating eco-friendly materials in their products.
2. Sustainable Partnerships - Companies should partner with organizations that promote sustainability to attract conscious consumers.
3. Upcycling - Companies can create new products by reusing or transforming discarded materials, reducing waste and promoting sustainability.
Industry Implications
1. Fashion - The fashion industry can adopt sustainable practices and materials to attract conscious consumers.
2. Retail - Retailers can promote eco-friendly products, like upcycled raincoats, to address consumer demand for sustainable goods.
3. Environmental Organizations - Environmental organizations can partner with fashion brands to promote sustainable initiatives like upcycling and waste reduction.
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