Advertising Art Director Joseph Senior Gives Hello Kitty a Fresh Take
Josh Triantafilou — February 13, 2012 — Marketing
References: hellokitty & visualnews
New Zealand-based advertising art director Joseph Senior has a fresh take on an iconic image.
For almost four decades, Hello Kitty has appeared on anything and everything from lunchboxes to airbuses. Ostensibly, the key to the quirky, little feline’s popularity has been its simple, flexible design. Senior demonstrates this flexibility with a series of images portraying the cat as some of the most familiar figures of pop culture.
There is a Hello Kitty Lady Gaga, Kill Bill and Darth Vader. A Hello Kitty Ninja Turtle and a Hello Kitty Tron. Not to forget other famous felines, Senior has created a Hello Kitty Garfield. The spunky cat even receives the royal treatment, with Joseph Senior's renditions of Prince William and Princess Kate.
For almost four decades, Hello Kitty has appeared on anything and everything from lunchboxes to airbuses. Ostensibly, the key to the quirky, little feline’s popularity has been its simple, flexible design. Senior demonstrates this flexibility with a series of images portraying the cat as some of the most familiar figures of pop culture.
There is a Hello Kitty Lady Gaga, Kill Bill and Darth Vader. A Hello Kitty Ninja Turtle and a Hello Kitty Tron. Not to forget other famous felines, Senior has created a Hello Kitty Garfield. The spunky cat even receives the royal treatment, with Joseph Senior's renditions of Prince William and Princess Kate.
Trend Themes
1. Remixed Pop Culture - Exploring the trend of remixing pop culture icons to create new and unique iterations.
2. Flexible Design - Embracing the trend of simple and flexible designs that can be easily adapted and reimagined in various contexts.
3. Iconic Image Makeovers - Tapping into the trend of giving iconic images a fresh take and transforming them into something unexpected.
Industry Implications
1. Advertising - The advertising industry can leverage this trend to create innovative campaigns that remix popular culture icons.
2. Fashion - The fashion industry can incorporate flexible design elements into their collections to create unique and trend-setting products.
3. Entertainment - The entertainment industry can explore the opportunity of giving iconic images makeovers to create new and engaging content that resonates with audiences.
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