Helena Greyhorse Evokes a Punk Feel for L'Officiel Singapore Sept 2013
Paul Maccarone — September 9, 2013 — Fashion
References: lofficiel.tr & fashiongonerogue
The punk style that Helena Greyhorse is able to capture for the 'Pretty Punk Style' editorial would even make The Clash proud. This androgynous yet sassy editorial is featured in the L'Officiel Singapore September 2013 edition.
Fashion directors Jumius Wong and Jack Wang nailed the theme of the shoot with edgy feminine choices. Having Helena Greyhorse shot in black and white was the perfect choice to accentuate the rock star vibe that she exudes so well. Chuando & Frey photographed the editorial and while the backgrounds are completely white, the ability to influence the overall setup is clearly evident. With designer labels like Marc Jacobs, Saint Laurent and Louis Vuitton being represented, the rebellious movement has truly returned.
Fashion directors Jumius Wong and Jack Wang nailed the theme of the shoot with edgy feminine choices. Having Helena Greyhorse shot in black and white was the perfect choice to accentuate the rock star vibe that she exudes so well. Chuando & Frey photographed the editorial and while the backgrounds are completely white, the ability to influence the overall setup is clearly evident. With designer labels like Marc Jacobs, Saint Laurent and Louis Vuitton being represented, the rebellious movement has truly returned.
Trend Themes
1. Androgynous Fashion - There is a disruptive innovation opportunity for fashion brands to create genderless clothing lines that cater to individuals who prefer a more androgynous aesthetic.
2. Punk Revival - There is a disruptive innovation opportunity for fashion brands to tap into the punk revival trend and incorporate punk elements into their mainstream collections.
3. Black and White Photography - There is a disruptive innovation opportunity for photography brands to focus on capturing striking black and white images to achieve a raw, authentic look and feel in their editorials.
Industry Implications
1. Fashion - The fashion industry should be mindful of the resurgence of punk aesthetics and androgynous fashion, and consider creating lines that cater to these subcultures.
2. Photography - The photography industry can emphasize bold black and white photography to bring an impactful and striking element to editorials and campaigns.
3. Publishing - Publishing companies can leverage the popularity of punk fashion to create editorial content that resonates with their target audience and sets them apart from competitors.
4.4
Score
Popularity
Activity
Freshness
