Heidi Lender Tips Her Hat to the Hard-Working Woman
Andrew Robertson — March 29, 2012 — Art & Design
References: heidilender & design-milk
Prevalent within Heidi Lender's photography is the depiction of the female human form with the face obscured or cut out. These images articulate a message that speaks to the woman's implied domestic space and the possibilities she has towards determining what that entails. This series of photographs is called 'She Can Leap Tall Buildings,' a tribute to Heidi Lender's mother and the women that constantly toil to maintain a structured environment.
Within these photographs viewers are not privileged to the expression on the woman's face. All onlookers have to determine these sensations are the environment and objects that surround her. The photographs come with occupational titles such as 'The Photographer,' 'The Cook,' 'The Provider,' and so on. They demonstrate that a woman's work is never complete, even more so with a family to juggle.
With the term House Wife so often situated in a somewhat unflattering manner, She Can Leap Tall Buildings by Heidi Lender emphasizes that women are more than what they do.
Within these photographs viewers are not privileged to the expression on the woman's face. All onlookers have to determine these sensations are the environment and objects that surround her. The photographs come with occupational titles such as 'The Photographer,' 'The Cook,' 'The Provider,' and so on. They demonstrate that a woman's work is never complete, even more so with a family to juggle.
With the term House Wife so often situated in a somewhat unflattering manner, She Can Leap Tall Buildings by Heidi Lender emphasizes that women are more than what they do.
Trend Themes
1. Obscured Portraits - Opportunity for photography industry to explore unconventional portrait styles by obscuring the face and emphasizing the environment.
2. Celebrating Women's Work - Opportunity for fashion and advertising industry to challenge gender stereotypes and feature women in occupations beyond the domestic sphere.
3. Exploring Domestic Spaces - Opportunity for interior design and home decor industry to showcase the creativity and possibilities of domestic spaces beyond traditional roles.
Industry Implications
1. Photography - Opportunity to experiment with unconventional portrait styles and new techniques to capture emotion and expression.
2. Fashion - Opportunity to feature women in a wider range of occupations and celebrate the diversity and strength of women in the workplace.
3. Interior Design - Opportunity to create innovative designs that challenge traditional gender roles and reflect the creative possibilities of domestic spaces.
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