London's Heathrow Airport Enlists Alain de Botton for New Book
Daniel Glover — August 19, 2009 — Art & Design
References: heathrowairport & mischiefpr
London's Heathrow Airport has appointed world-respected author Alain de Botton as the first ever airport writer-in-residence. The philosopher will sit in Terminal 5 capturing the story of the airport with its staff and passengers becoming the book's contents.
It's a fairly brave move by Heathrow, as Alain de Botton has been handed full creative control. The ad-funded book will be available in all good bookshops (including other airports) by late September.
Implications - Alain de Botton will get to live out my childhood fantasy of spending a significant amount of time in airport. This innovative project is the result of an airport that wants to stand out from the rest.
It's a fairly brave move by Heathrow, as Alain de Botton has been handed full creative control. The ad-funded book will be available in all good bookshops (including other airports) by late September.
Implications - Alain de Botton will get to live out my childhood fantasy of spending a significant amount of time in airport. This innovative project is the result of an airport that wants to stand out from the rest.
Trend Themes
1. Airport Writers-in-residence - Airports can create unique experiences for their visitors by enlisting writers to explore and document their stories and culture.
2. Interactive Book Advertising - By having Alain de Botton as the first ever airport writer-in-residence, Heathrow Airport will be able to produce an ad-funded book that will be a unique selling point and revenue stream.
3. Location-based Content Creation - Brands and companies can create authentic and engaging content by enlisting writers to capture the stories and experiences of visitors at their locations, adding value to their marketing and advertising efforts.
Industry Implications
1. Tourism and Travel Industry - Airports, hotels, and other travel-related businesses can leverage the trend of airport writers-in-residence to attract visitors and stand out in a crowded industry.
2. Book Publishing Industry - The ad-funded book resulting from Heathrow Airport's writer-in-residence program creates a new revenue stream for book publishers and opens up new possibilities for interactive advertising.
3. Marketing and Advertising Industry - Location-based content creation presents new opportunities for marketers to create authentic and engaging content, leveraging the unique features of a location and its visitors to appeal to their target audiences.
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