Fresco is a Healthy Flavored Water Brand in Argentina
Rebecca Byers — March 24, 2016 — Lifestyle
References: packagingoftheworld
Fresco water is an Argentinian healthy flavored water brand boasting a dynamic visual identity designed by Estudio NK. The concept, commissioned by the Fresco brand, emphasizes the freshness of the product itself and highlights the purity of the water and flavoring agents, in this case fresh fruit.
A brand based in Buenos Aires, Argentina, Fresco was founded in 2015 by Fernando Trocca, Tato Giovanonni and Horacio Gallo. The experience of the branding for Fresco on their website and otherwise is generally a simplistic one, with the clear glass bottles almost serving as a podium for the fresh produce inside.
As consumers look to up their water intake, many are embracing healthy flavored water alternatives that use all-natural ingredients as a source of flavor.
A brand based in Buenos Aires, Argentina, Fresco was founded in 2015 by Fernando Trocca, Tato Giovanonni and Horacio Gallo. The experience of the branding for Fresco on their website and otherwise is generally a simplistic one, with the clear glass bottles almost serving as a podium for the fresh produce inside.
As consumers look to up their water intake, many are embracing healthy flavored water alternatives that use all-natural ingredients as a source of flavor.
Trend Themes
1. Healthy Flavored Water - The trend towards healthy flavored water is set to increase as consumers look for alternatives to sugary drinks.
2. Dynamic Visual Branding - As more companies look to create a seamless and engaging consumer experience, the trend towards dynamic visual branding is set to continue.
3. Fresh Produce Packaging - Packaging that highlights the freshness and natural ingredients of a product is becoming an increasingly popular trend for companies seeking to differentiate themselves.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can take advantage of the trend towards healthy flavored water by offering more variety and natural ingredients.
2. Design Industry - The design industry can capitalize on the trend towards dynamic visual branding by creating engaging and unique visual identities for companies and products.
3. Produce Industry - The trend towards fresh produce packaging presents opportunities for companies in the produce industry to collaborate with beverage companies to create unique and compelling packaging designs.
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