Hayley Elsaesser's Latest Collection is Youthfully Bright and Eclectic
Meghan Young — January 14, 2016 — Fashion
References: hayleyelsaesser & coolhunting
It's hard not to fall in love with the youthful spirit of Hayley Elsaesser's fashion designs. With the use of unexpected prints, bright colors and eclectic textures, she manages to keep the industry on its toes in the most playful of ways. For her Spring/Summer 2016 collection, dubbed Carnival of Curiosity, Hayley Elsaesser focuses on junk food, fun rides and pretty pastels to welcome the season of no responsibilities.
As for why she does what she does, Hayley Elsaesser shares, "Growing up, I was incredibly shy and used clothing as a tool to express myself and gain confidence. I love how my clothes can be so transformative. When I see customers try my clothes on, you can literally see an instant change. It lifts their mood and gifts an added confidence a monotone outfit would never bring. Clothes should be fun."
As for why she does what she does, Hayley Elsaesser shares, "Growing up, I was incredibly shy and used clothing as a tool to express myself and gain confidence. I love how my clothes can be so transformative. When I see customers try my clothes on, you can literally see an instant change. It lifts their mood and gifts an added confidence a monotone outfit would never bring. Clothes should be fun."
Trend Themes
1. Youthful Fashion - There is an opportunity for disruptive innovation in the fashion industry by focusing on creating youthful designs that are playful and expressive.
2. Unexpected Prints - The use of unexpected prints in fashion design presents a disruptive innovation opportunity to create unique and eye-catching clothing items.
3. Bright Colors - Incorporating bright colors in fashion collections can offer a disruptive innovation opportunity to create vibrant and attention-grabbing designs.
Industry Implications
1. Fashion - The fashion industry has the potential for disruptive innovation by embracing the concept of youthfulness, unexpected prints, and bright colors in designs.
2. Textile Printing - The textile printing industry can explore disruptive innovation opportunities by developing new techniques and technologies to create unique and unexpected prints for fashion designers.
3. Apparel Retail - In the apparel retail industry, there is an opportunity for disruptive innovation by offering a collection of bright and colorful clothing items that cater to the demand for playful and expressive fashion.
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