The Hay Market Focuses Only on the Fundamentals of the Kitchen
Ellen Smith — August 23, 2017 — Art & Design
Danish design brand 'Hay' and acclaimed chef Frederik Bille Brahe have collaborated on the making of the Hay Market -- a collection of kitchenware comprised of pots, pans, sponges and cups. The collection focuses on basic kitchen essentials, offering the fundamentals with a dedication to quality and design.
The narrowed focus allowed the brands to explore the creative side of kitchenware, resulting in a dreamy collection with individual products that are skillfully curated. The line presents "readily available products from around the world" including "handmade glasses from Morocco, water pitchers from India, and sponges from Japan." All designs have been re-designed and re-purposed to suit the line's aesthetic, while still paying homage to the culture from which they originated.
The narrowed focus allowed the brands to explore the creative side of kitchenware, resulting in a dreamy collection with individual products that are skillfully curated. The line presents "readily available products from around the world" including "handmade glasses from Morocco, water pitchers from India, and sponges from Japan." All designs have been re-designed and re-purposed to suit the line's aesthetic, while still paying homage to the culture from which they originated.
Trend Themes
1. Collaborative Kitchenware Design - Innovative kitchenware collaboration using expertise from different fields for exceptional design.
2. Creative Kitchenware Focus - Narrowing the focus to fundamentals of kitchenware opens up opportunities for exploring creative design options.
3. Global Kitchenware Sourcing - Sourcing kitchenware from around the world presents unique design opportunities and expands market reach.
Industry Implications
1. Industrial Design - Collaboration with experts from various industries is key to creating exceptional designs in industrial design.
2. Food and Hospitality - Collaboration between chefs and designers can result in innovative products for the food and hospitality industry.
3. Retail - Sourcing products globally presents market expansion opportunities for retailers in the kitchenware industry.
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