Havaianas Promo
References: fashionista
Celebrities have been putting their brands on fashion for a decades, but recently Havaianas extended a similar invitation to makeup artists when they asked them to design limited edition sandals.
VIP makeup artists Trish McEvoy, Bobbi Brown and Laura Mercier are joining famous footwear designers like Jessica Simpson and Gisele Bundchen by co-designing for the Havaianas flipflop brand. The proceeds are going to charity: water.
Each makeup artist had the opportunity to create her own limited edition sandal, the creative results of which can be seen in the gallery. Laura Mercier created the ones with kisses, Bobbi Brown created the blue ones with and Trish McEvoy the pastel pair. The sandals will be available at Saks throughout June.
VIP makeup artists Trish McEvoy, Bobbi Brown and Laura Mercier are joining famous footwear designers like Jessica Simpson and Gisele Bundchen by co-designing for the Havaianas flipflop brand. The proceeds are going to charity: water.
Each makeup artist had the opportunity to create her own limited edition sandal, the creative results of which can be seen in the gallery. Laura Mercier created the ones with kisses, Bobbi Brown created the blue ones with and Trish McEvoy the pastel pair. The sandals will be available at Saks throughout June.
Trend Themes
1. Collaborative Designer Creation - Collaborations between different industries can lead to innovative product lines, as Havaianas did by inviting makeup artists to design sandals.
2. Limited Edition Products - Limited edition products can create buzz and exclusivity, as seen with the unique sandal designs created by the makeup artists for Havaianas.
3. Socially Responsible Marketing - Partnering with charity organizations for promotions and events can promote socially responsible marketing, like Havaianas' collaboration with charity: water.
Industry Implications
1. Fashion - Collaborating with makeup artists and other industries can lead to innovative and unique fashion lines, as shown by Havaianas.
2. Beauty - Beauty and skincare brands can expand their product offerings and customer base through collaborations with other industries, such as Havaianas' collaboration with makeup artists.
3. Charity - Partnering with businesses for promotions and events can help charity organizations raise awareness and funding, like Havaianas' collaboration with charity: water.
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