Etsy's HausOfWillow Rhinestone Boots will Unleash Your Inner Diva
Leslie Chen — August 16, 2011 — Fashion
References: etsy & highsnobette
Step out like Lady Gaga with these HausOfWillow Rhinestone Boots. Coming from a shop on etsy, you know these boots are definitely one-of-a-kind.
The HausOfWillow Rhinestone Boots feature a zipper at the ankle accompanied by a fierce 4-inch heel and 1-inch platform. With an overflowing amount of colorful jewels on such a classic shoe, the outcome is a deadly combination.
Unleash your inner diva with these booties and you'll never have to wonder about how to stand out again.
Implications - Modern-day consumers are not interested in blending in with the rest of the crowd. Products that allow shoppers to stand out are appealing to those who want to be seen as an individual. Companies could focus on creating more statement-making pieces in order to attract more shoppers to their brand.
The HausOfWillow Rhinestone Boots feature a zipper at the ankle accompanied by a fierce 4-inch heel and 1-inch platform. With an overflowing amount of colorful jewels on such a classic shoe, the outcome is a deadly combination.
Unleash your inner diva with these booties and you'll never have to wonder about how to stand out again.
Implications - Modern-day consumers are not interested in blending in with the rest of the crowd. Products that allow shoppers to stand out are appealing to those who want to be seen as an individual. Companies could focus on creating more statement-making pieces in order to attract more shoppers to their brand.
Trend Themes
1. Statement-making Footwear - There is opportunity for companies to create bold, unique footwear that allows consumers to express their individuality.
2. Colorful Rhinestone Embellishments - The use of colorful rhinestones on footwear is an emerging trend that can be incorporated into other fashion products.
3. Customized Fashion - Consumers who desire one-of-a-kind products are drawn to customized fashion, which is a growing trend in the industry.
Industry Implications
1. Footwear - There is room for innovation in the footwear industry by incorporating unique embellishments and designs.
2. Fashion - The use of rhinestones on footwear can be incorporated into other fashion products to create bold, statement-making pieces.
3. E-commerce - The popularity of one-of-a-kind items on platforms like Etsy demonstrate a growing demand for customization in e-commerce.
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