The Hastens Royalty Beds for the Scandinavian First Family
Jacqueline Parrish — October 22, 2009 — Art & Design
References: hastens & coolhunting
If you've ever wished to sleep like a queen, then the Hastens royalty beds are the perfect mattresses to provide you with a blue-blooded sleep.
The layered princess and the pea-esque Hastens royalty beds are handcrafted mattresses, stuffed with horse-hair and naturally selected materials.
Having catered to the king and queen of Sweden for over 150 years, I can only speculate the kind of sleep you could have on one of these Hastens royalty beds.
Implications - Disney movies and fairytales were once considered predominately juvenile, but in reality many adults grew up listening to these stories and their love for them hasn't diminished over time. Companies that incorporate adorable elements of childhood will find that consumers jump at the chance to revisit this time in their lives.
The layered princess and the pea-esque Hastens royalty beds are handcrafted mattresses, stuffed with horse-hair and naturally selected materials.
Having catered to the king and queen of Sweden for over 150 years, I can only speculate the kind of sleep you could have on one of these Hastens royalty beds.
Implications - Disney movies and fairytales were once considered predominately juvenile, but in reality many adults grew up listening to these stories and their love for them hasn't diminished over time. Companies that incorporate adorable elements of childhood will find that consumers jump at the chance to revisit this time in their lives.
Trend Themes
1. Layered Mattresses - Opportunity for disruptive innovation in creating customizable layered mattresses for optimal sleep comfort.
2. Handcrafted Beds - Potential for disruptive innovation in crafting luxurious handmade beds using premium materials.
3. Naturally Selected Materials - Opportunity for disruptive innovation in sourcing and using sustainable, eco-friendly materials in bed manufacturing.
Industry Implications
1. Furniture - Disruptive innovation opportunity in designing and manufacturing high-end, custom-made beds and mattresses.
2. Interior Design - Potential for disruptive innovation in creating unique and luxurious bed designs that incorporate classic and fairytale elements.
3. Sustainability - Opportunity for disruptive innovation in developing and promoting eco-friendly bed manufacturing practices and materials.
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