Hartford Museum Passport Encourages Teens to Enjoy Culture
Christopher DeLuca — July 25, 2011 — Unique
References: hartford.museumpassport & kickstarter
The Hartford Museum Passport aims to stimulate 7th and 8th graders to attend local museums. Every time a passport holder goes to a museum, he receives a stamp. The stated goal of the project is to get kids into museums that they normally would not go to in the Hartford area.
The Hartford Museum Passport is a really interesting initiative to try and encourage youth to enjoy local cultural institutions. Check out the Kickstarter page for the project to find out more.
Implications - The internet is consuming more and more of the daily lives of consumers. The Hartford Museum Passport is symptomatic of a desire to reconnect with culture. Companies can bolster their image by aligning their brand with the promotion of arts and culture.
The Hartford Museum Passport is a really interesting initiative to try and encourage youth to enjoy local cultural institutions. Check out the Kickstarter page for the project to find out more.
Implications - The internet is consuming more and more of the daily lives of consumers. The Hartford Museum Passport is symptomatic of a desire to reconnect with culture. Companies can bolster their image by aligning their brand with the promotion of arts and culture.
Trend Themes
1. Youth Engagement - The Hartford Museum Passport initiative highlights the opportunity to engage young people in cultural experiences.
2. Community Outreach - The Hartford Museum Passport highlights the need for community outreach to encourage more people to visit local museums.
3. Virtual Experience - The Hartford Museum Passport initiative may lead to future innovation in virtual museum experiences to attract a wider audience.
Industry Implications
1. Museum Industry - The Hartford Museum Passport initiative can be applied as an approach to attract more visitors and funding to museums, particularly in small communities.
2. Education Sector - The Hartford Museum Passport initiative highlights the opportunity to integrate more cultural experiences into school curriculums to broaden students' horizons and enhance their education.
3. Tourism Industry - The Hartford Museum Passport initiative can be utilized by tourism companies to create cultural tourism packages aimed at attracting visitors to local museums and institutions.
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