Harry Potter Prequil for Charity
References: uk.reuters
Harry Potter fans are desperate to find out more about the prequel, the latest piece by J.K. Rowling which reveals the life of Harry and his troup in their pre-Hogwarts days, and the events that led up to the happenings in the first seven books.
In an interesting business twist, the first look at the literary gem will be offered to the winner at the What's Your Story?, a program that auctions of prequels by numerous top authors. The 800-word outline of Harry's life before the world fell in love with him will land in the hands of one lucky bidder at Waterstones on June 10, the funds of which will go to English PEN and Dyslexia Action.
"What's Your Story? just gets more and more exciting -- all these brilliant works by amazing writers and illustrators, every one a small masterpiece," said Waterstone's chief Gerry Johnson.
"We never dreamed that JK Rowling would donate something so precious, and we're incredibly grateful."
In an interesting business twist, the first look at the literary gem will be offered to the winner at the What's Your Story?, a program that auctions of prequels by numerous top authors. The 800-word outline of Harry's life before the world fell in love with him will land in the hands of one lucky bidder at Waterstones on June 10, the funds of which will go to English PEN and Dyslexia Action.
"What's Your Story? just gets more and more exciting -- all these brilliant works by amazing writers and illustrators, every one a small masterpiece," said Waterstone's chief Gerry Johnson.
"We never dreamed that JK Rowling would donate something so precious, and we're incredibly grateful."
Trend Themes
1. Charitable Auctions - Businesses can use auctions for charity to build brand goodwill and PR, while also generating funds for important causes.
2. Exclusive Content Marketing - Businesses can create exclusive content from top authors to promote their brand and drive customer engagement.
3. Fanbase Investment - Businesses can leverage their invested fans and provide exclusive access to unique content opportunities, generating loyalty and potential revenue streams.
Industry Implications
1. Publishing - Publishing companies can use charitable auctions to build their brand and generate funds for important causes, while also promoting their authors' works.
2. Charity - Charitable organizations can partner with top authors and businesses to generate funds and spread awareness for their causes through exclusive content marketing and online auctions.
3. Retail - Retail companies can use exclusive content marketing and fanbase investment to build customer loyalty and drive revenue through unique opportunities and access to sought-after products.
2.9
Score
Popularity
Activity
Freshness
