Chloe Sevigny Goes Wonderland in Harper's Bazaar Russia April 2010
Venessa Fisher — March 26, 2010 — Fashion
References: bazaar.ru & fashiongonerogue
Actress and fashion icon Chloe Sevigny goes whimsical inside Harper's Bazaar Russia April 2010. Also gracing the cover, the blonde beauty works an 'Alice in Wonderland'-themed shoot posing as a Mad Hatter-inspired character, tea party twins and innocent Alice in a red dress.
Shot by photographer Pavel Havlicek, this spread is incredibly charming with its quirky setting and amazing styling. And Chloe Sevigny plays every part to perfection.
Implications - There exists a strong consumer desire to differentiate from other consumers, which presents an interesting opportunity for businesses to do the exact opposite. Incorporating twin styles and designs that mimic one-another -- like this Harper's Bazaar shoot does -- has proven to be a refreshing change from consumer's perspective.
Shot by photographer Pavel Havlicek, this spread is incredibly charming with its quirky setting and amazing styling. And Chloe Sevigny plays every part to perfection.
Implications - There exists a strong consumer desire to differentiate from other consumers, which presents an interesting opportunity for businesses to do the exact opposite. Incorporating twin styles and designs that mimic one-another -- like this Harper's Bazaar shoot does -- has proven to be a refreshing change from consumer's perspective.
Trend Themes
1. Twin-inspired Fashion - Designs that incorporate twin styles and mimic one-another are a refreshing change that appeals to consumers.
2. Quirky and Charming Settings - Creating shoots with whimsical and quirky settings can capture consumer attention and create a memorable brand experience.
3. Character-themed Fashion - Fashion shoots that incorporate popular character themes, like 'Alice in Wonderland', can attract consumer interest and create a sense of nostalgia.
Industry Implications
1. Fashion Photography - There is an opportunity for photographers specializing in fashion to create unique shoots with interesting themes and settings.
2. Fashion Design - Fashion designers can leverage the trend of twin-inspired fashion to create innovative and unique designs that cater to consumer desires of differentiation.
3. Creative Marketing and Advertising - Marketing agencies can incorporate character-themed fashion shoots in their campaigns to evoke emotions and connect with consumers on a deeper level.
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