Jeremy Gutsche — May 1, 2007 — Art & Design
References: tinyliving
Cheep Thrill of the Day - Tiny Living is selling these unique little happy face toothbrush holders. You can buy them for under $5, which makes them pretty cheap for the hour they'll entertain you.
Implications - Today's consumer lives in a chaotic world, with any opportunity to express oneself or enjoy an element of fantasy presenting a much-needed break from the tedious happenings of the average daily life. Companies that recognize the power of this consumer urge to escape and have fun can capitalize on the ability to incorporate whimsy into almost every and any product, which is a simple and fast way to add attractive elements to all products.
Implications - Today's consumer lives in a chaotic world, with any opportunity to express oneself or enjoy an element of fantasy presenting a much-needed break from the tedious happenings of the average daily life. Companies that recognize the power of this consumer urge to escape and have fun can capitalize on the ability to incorporate whimsy into almost every and any product, which is a simple and fast way to add attractive elements to all products.
Trend Themes
1. Whimsical Product Design - Companies can capitalize on the consumer urge for escape and fun by incorporating whimsy into their products.
2. Escapism in Consumer Products - Consumer products that offer an opportunity to express oneself and enjoy an element of fantasy can provide a much-needed break from daily life.
3. Incorporating Fun in Product Design - Adding attractive elements of fun and whimsy to products can make them more appealing to consumers.
Industry Implications
1. Home Decor - Home decor companies can explore the incorporation of whimsical and fun elements in their product design to enhance consumer appeal.
2. Personal Care - Personal care brands can create products that offer an escape and element of fantasy to provide consumers with a break from daily life.
3. Gift and Novelty - In the gift and novelty industry, there is an opportunity to create products that add whimsy and fun to everyday items, appealing to consumers seeking an enjoyable escape.
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