Kylie Jenner Hand-Delivered Her New Eyeshadow Palettes to Fans
Erica Francis — July 26, 2016 — Marketing
Reality Star Kylie Jenner hand-delivered her new eyeshadow palette straight to her biggest fans. The socialite captured the moments live on Snapchat while she surprised her cosmetic line's biggest supporters in LA, California. not only were the lucky recipients excited to see her, they also got a special gift when Kylie handed them her newest product, which hadn't even come out on the market yet.
Her Snapchat intially starts out with her doing a tutorial using her new 'KyShadow' palette before transitioning to her personal visits. After that, the celebrity went on to blast more information regarding the palette and her stunt over other social media platforms like Instagram and Twitter.
The personalized marketing tactic is an excellent way to motivate her Gen-Z and Millennial followers to go out and buy her products. It instills hope in her young fans that if they buy enough products they could look like the reality star and they too might be visited by her. Kylie Jenner hand-delivering items not only boosts her company's sales, it also bolsters her reputation as being a personable and kind celebrity.
Her Snapchat intially starts out with her doing a tutorial using her new 'KyShadow' palette before transitioning to her personal visits. After that, the celebrity went on to blast more information regarding the palette and her stunt over other social media platforms like Instagram and Twitter.
The personalized marketing tactic is an excellent way to motivate her Gen-Z and Millennial followers to go out and buy her products. It instills hope in her young fans that if they buy enough products they could look like the reality star and they too might be visited by her. Kylie Jenner hand-delivering items not only boosts her company's sales, it also bolsters her reputation as being a personable and kind celebrity.
Trend Themes
1. Personalized Marketing - The personalized marketing tactic used by Kylie Jenner to hand-deliver her eyeshadow palette to fans motivates Gen-Z and Millennial consumers to make purchases.
2. Influencer Marketing - Kylie Jenner's use of Snapchat, Instagram, and Twitter to promote her hand-delivery stunt demonstrates the power of influencer marketing in reaching and engaging with target audiences.
3. Celebrity Engagement - Kylie Jenner's personal visits to her fans not only boost sales but also enhance her reputation as a personable and kind celebrity, showcasing the potential for celebrity engagement to create positive brand perception.
Industry Implications
1. Cosmetics - The beauty industry can explore personalized marketing strategies like hand-deliveries to create a deeper connection with customers and increase brand loyalty.
2. Social Media Marketing - Influencer marketing platforms and agencies can leverage the success of Kylie Jenner's Snapchat, Instagram, and Twitter promotions to help brands engage with their target audiences effectively.
3. Entertainment - By adopting personalized marketing tactics employed by celebrities like Kylie Jenner, the entertainment industry can enhance fan engagement and drive additional revenue streams through exclusive experiences.
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