The Hammond Chess Set from Ralph Lauren is One Luxurious Design
Michael Hines — August 18, 2010 — Life-Stages
References: ralphlauren & bornrich.org
If you are looking for a luxury chess set, look no further than the Hammond Chess Set. This board game was designed by Ralph Lauren and features pieces made of blackened nickel and leather.
The Hammond Chess Set is the height of luxury for chess players and spectators alike. This game sells for $1,995 and is available from the links provided. I can think of a lot of ways to spend two thousand dollars -- none of which are better than this.
The Hammond Chess Set is the height of luxury for chess players and spectators alike. This game sells for $1,995 and is available from the links provided. I can think of a lot of ways to spend two thousand dollars -- none of which are better than this.
Trend Themes
1. Luxury Board Games - There is potential for disruptive innovation in the luxury segment of board game industry by incorporating high-end materials and designs.
2. Fashionable Gaming Accessories - Combining fashion and gaming accessories offers opportunity to appeal to fashion-conscious customers and influencers.
3. High-end Branded Games - Collaborating with luxury fashion designers to create branded board games can lead to premium, branded products for consumers.
Industry Implications
1. Luxury Goods - Luxury fashion companies and luxury goods manufacturers can disrupt the board game industry by incorporating exclusive materials into board game design and focusing on premium pricing strategies.
2. Fashion - Fashion brands have the opportunity to diversify their portfolios creating exclusive, high-end board games to attract younger and diverse audiences.
3. Gaming - Game developers can collaborate with fashion and luxury brands to create bespoke board game designs and appeal to a high-end clientele.
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