The Hammer Jammer Adds a Percussive Touch to Guitar Playing
Rahul Kalvapalle — July 8, 2014 — Tech
References: kickstarter & gizmag
The Hammer Jammer is a unique and ingenious guitar attachment that allows guitar players to add a percussive sound to their playing. The attachment allows players to use a variety of buttons at the picking end of the guitar, causing soft or hard hammers to sound the strings, adding a delicious percussive effect.
The attachment is targeted towards young musicians looking for a unique musical sound, as well as older players including those with handicaps and disabilities who may not be able to pluck regular strings.
Once the Hammer Jammer is attached to a guitar, players can begin experimenting by pushing the various raised buttons to see what kinds of sounds they produce. The length of hammered notes is determined by the fretting hand.
The developers of the Hammer Jammer have taken to Kickstarter to attempt to raise funds for further development and production of their product. A pledge of $65 will put potential buyers in line for their very own Hammer Jammer.
The attachment is targeted towards young musicians looking for a unique musical sound, as well as older players including those with handicaps and disabilities who may not be able to pluck regular strings.
Once the Hammer Jammer is attached to a guitar, players can begin experimenting by pushing the various raised buttons to see what kinds of sounds they produce. The length of hammered notes is determined by the fretting hand.
The developers of the Hammer Jammer have taken to Kickstarter to attempt to raise funds for further development and production of their product. A pledge of $65 will put potential buyers in line for their very own Hammer Jammer.
Trend Themes
1. Percussive Guitar Playing - Opportunity for guitar manufacturers to develop and market guitars with built-in percussive elements
2. Accessible Guitar Playing - Opportunity for music accessory companies to develop more accessible guitar attachments for disabled and handicapped players
3. Musical Instrument Attachments - Opportunity for entrepreneurs to create and market musical attachments for a variety of instruments
Industry Implications
1. Music Manufacturing - Manufacturing companies have the opportunity to develop and market guitars with built-in percussive elements to cater to the growing demand
2. Music Accessory - Music accessory companies can develop more accessible guitar attachments for disabled and handicapped players to tap into a new market segment
3. Robotics Industry - Robotics entrepreneurs can capitalize on the musical attachment trend and develop innovative music-playing bots and robots to cater to the growing market
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