The Hamilton x Schott Watch Blends History and Modernity
Mishal Omar — November 4, 2019 — Fashion
References: hamiltonwatch
In the Hamilton x Schott collaboration, two historical companies have come together to offer a limited edition watch that aims to embody “Pure American Spirit.”
A brief tour of the Schott NYC headquarters reveals the brand’s continuing love for, and focus on, quality American leather goods–making a collaboration between the brand and Hamilton Watch a seamless next step for both companies. What the two have in common is their reliability in supplying watches and jackets to pilots during WWII, establishing themselves as functional and well-crafted brands in American culture.
The Hamilton Watch company can trace its roots all the way back to 1892, when the company began producing American watch designs. A few decades and a permanent move to Bienne, Switzerland, later, the company had established its roots as a brand that prioritized both quality and innovative functions. In 2019, this fact hasn’t changed. The company has remained a mainstay in America with classic designs, while constantly remaining in the pop-culture loop with features in over 500 films in the last 87 years.
The Khaki Aviation Pilot watch comes in 1892 limited edition pieces–a number that pays homage to Hamilton Watch’s roots. With a khaki green dial and light green hands and numerals—the watch offers effective readability even at nighttime. This focus on readability comes from both companies’ roots working with and for pilots—who understand that effective time-tracking is crucial to their jobs. As high-quality leather does, the watch’s strap will adapt and contour to the wearer’s wrist. The final touch—a premium quality leather case designed by Schott NYC—features card holders and pockets for high functionality.
The Hamilton x Schott collaboration promises an ideal merging of modernity, and classic aesthetics. Though made with pilots in mind, its design is accessible to anyone looking for an accessory that references a piece of American history.
A brief tour of the Schott NYC headquarters reveals the brand’s continuing love for, and focus on, quality American leather goods–making a collaboration between the brand and Hamilton Watch a seamless next step for both companies. What the two have in common is their reliability in supplying watches and jackets to pilots during WWII, establishing themselves as functional and well-crafted brands in American culture.
The Hamilton Watch company can trace its roots all the way back to 1892, when the company began producing American watch designs. A few decades and a permanent move to Bienne, Switzerland, later, the company had established its roots as a brand that prioritized both quality and innovative functions. In 2019, this fact hasn’t changed. The company has remained a mainstay in America with classic designs, while constantly remaining in the pop-culture loop with features in over 500 films in the last 87 years.
The Khaki Aviation Pilot watch comes in 1892 limited edition pieces–a number that pays homage to Hamilton Watch’s roots. With a khaki green dial and light green hands and numerals—the watch offers effective readability even at nighttime. This focus on readability comes from both companies’ roots working with and for pilots—who understand that effective time-tracking is crucial to their jobs. As high-quality leather does, the watch’s strap will adapt and contour to the wearer’s wrist. The final touch—a premium quality leather case designed by Schott NYC—features card holders and pockets for high functionality.
The Hamilton x Schott collaboration promises an ideal merging of modernity, and classic aesthetics. Though made with pilots in mind, its design is accessible to anyone looking for an accessory that references a piece of American history.
Trend Themes
1. Collaborative Limited Editions - Collaborating on limited edition products allows brands to offer unique and desirable items for consumers.
2. Functionality-driven Design - Designing products with functionality in mind allows brands to target specific industries and create products that cater to their unique needs.
3. Retro-modern Aesthetics - Combining retro and modern styles can create visually appealing products that appeal to consumers looking for a timeless yet current design.
Industry Implications
1. Watchmaking - Opportunities exist in the watchmaking industry to create collaborations with other brands, and to design watches tailored to the needs of specific professions, such as pilots.
2. Fashion - Fashion brands can incorporate vintage design elements into modern clothes and accessories to create a unique look that appeals to a wide variety of consumers.
3. Aviation - Aviation industry companies can collaborate with other brands to create products that cater specifically to pilots and their unique needs while also incorporating stylish design elements.
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