The Hamilton App is Designed for Both Fans and Newcomers
Michael Hines — August 13, 2017 — Tech
References: itunes.apple & producthunt
It seemed like only a matter of time before the Hamilton app would make its debut. The app is designed for fans of the hit musical and those who have yet to see it. There are stickers and selfie filters along with a merchandise shop. However, the most interesting feature, especially to those who haven't seen the musical yet, is the in-app lottery. Users can find shows near them and enter into a ticket lottery.
The fact that a musical has its own app is impressive and a testament to the popularity of "Hamilton." The Hamilton app will likely get a lot more downloads as the show makes its way across the country. According to its App Store description the lottery function of the Hamilton app is only active for Los Angeles downloaders. The Hamilton app is out now for both iOS and Android.
The fact that a musical has its own app is impressive and a testament to the popularity of "Hamilton." The Hamilton app will likely get a lot more downloads as the show makes its way across the country. According to its App Store description the lottery function of the Hamilton app is only active for Los Angeles downloaders. The Hamilton app is out now for both iOS and Android.
Trend Themes
1. Musical Apps - The Hamilton app demonstrates the trend of musicals creating dedicated apps for fans and newcomers, providing additional interactive features and merchandise shopping opportunities.
2. In-app Lotteries - The inclusion of an in-app lottery in the Hamilton app highlights the trend of using technology to offer fans the chance to win tickets to shows, creating excitement and generating buzz.
3. Merchandise Shopping - The Hamilton app showcases the trend of musicals creating an integrated shopping experience within their apps, allowing fans to easily browse and purchase official merchandise.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the trend of creating dedicated apps for musicals, providing fans with more interactive and immersive experiences, and increasing revenue opportunities.
2. Mobile App Development - The rise of dedicated musical apps like Hamilton indicates opportunities for mobile app developers to specialize in creating customized apps for the performing arts industry.
3. E-commerce - The integration of merchandise shopping within musical apps presents e-commerce companies with the chance to partner with productions, offering seamless shopping experiences and driving sales.
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