HAMCUS Takes on Its Own Version of Workwear from a Dystopic Lens
References: hamc.us & highsnobiety
Chinese fashion label HAMCUS delivers militaristic apparel infused with technical elements. The brand started off as a simple manufacturer before it grew to become its own brand that hosts two lines -- PRMTVSM and the newest PMU, also known as Prime Military Units. HAMCUS' pieces are easily transitional between seasons due to its layering properties and utility accessories.
It is highlighted through its precision, intricate details and uniquely shaped construction that contrasts against its deconstructed fabrications. There is a predominant color palette of black, grey, and green with some touches of white, rustic yellow, and other muted hues. Tuff Leong of HAMCUS runs its design and manufacturing processes and expresses that the label often comes from the approach of sci-fi films and concepts that surround technology and design, as well as the idea of exploring what's unknown.
It is highlighted through its precision, intricate details and uniquely shaped construction that contrasts against its deconstructed fabrications. There is a predominant color palette of black, grey, and green with some touches of white, rustic yellow, and other muted hues. Tuff Leong of HAMCUS runs its design and manufacturing processes and expresses that the label often comes from the approach of sci-fi films and concepts that surround technology and design, as well as the idea of exploring what's unknown.
Trend Themes
1. Militaristic Technical Apparel - Opportunity to capitalize on fashion with utility accessories and transitional layering properties infused with a military-inspired aesthetic.
2. Precision-inspired Fashion - Opportunity for brands to use intricate details and unique construction techniques to enhance deconstructed fabrications.
3. Sci-fi Inspired Clothing - Opportunities to bring futuristic concepts and technologies into fashion design and manufacturing processes, exploring the unknown.
Industry Implications
1. Fashion Industry - Designers and manufacturers in the fashion industry have the opportunity to explore tactical and utility-inspired materials that translate into functional fashion.
2. Military Equipment Manufacturing Industry - Opportunities for the manufacturing industry to provide tactical accessories and materials for use in functional fashion designs.
3. Film Industry - Opportunity for the film industry to provide inspiration and cutting-edge visuals for fashion designs, exploring sci-fi concepts and technology.
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