Burger King's Chicken Fries Now Come in a Festive Halloween Box
Katherine Pendrill — October 21, 2016 — Marketing
References: burgerking & chewboom
Burger King Canada is celebrating Halloween by offering one of its most popular side dishes in a spooky Halloween box. With only a few weeks left until Halloween night, the festive packaging gives consumers a fun way to embrace the spirit of the season.
Up until the 31st of October, Burger King will sell Halloween Chicken Fries in a limited-edition box. While the Chicken Fries themselves are the same as usual, the regular packaging has been replaced by a festive Halloween box branded with a skeletal outline of a cartoon chicken. The box also features an image of ghoulish fingers reaching around the edges for an extra-creepy touch.
While many brands are introducing entirely new menu items for the Halloween season, Burger King demonstrates how chains can still celebrate by changing something as simple as their packaging.
Up until the 31st of October, Burger King will sell Halloween Chicken Fries in a limited-edition box. While the Chicken Fries themselves are the same as usual, the regular packaging has been replaced by a festive Halloween box branded with a skeletal outline of a cartoon chicken. The box also features an image of ghoulish fingers reaching around the edges for an extra-creepy touch.
While many brands are introducing entirely new menu items for the Halloween season, Burger King demonstrates how chains can still celebrate by changing something as simple as their packaging.
Trend Themes
1. Festive Packaging - Brands can attract customers and increase sales by using festive packaging for their products during holiday seasons.
2. Limited Edition Items - Offering limited edition versions of popular products can create a sense of urgency among customers, driving sales up.
3. Brand Personality - Introducing unique packaging with fun and interesting designs can help brands establish their personality and stand out in the market.
Industry Implications
1. Fast Food - Fast food chains can use festive packaging to promote their products and increase sales during holiday seasons.
2. Food Packaging Manufacturing - Manufacturers who can produce custom and limited edition packaging for food products can offer value to fast food chains and customers.
3. Marketing and Advertising - Creating novelty packaging ideas during holiday seasons can be an innovative marketing strategy for brands in the food industry.
2.6
Score
Popularity
Activity
Freshness
