The Hailee Steinfeld Miu Miu Shots are Classically Elegant
Corinne Guirgis — June 30, 2011 — Marketing
References: graziadaily & fashionista
Last week, the first image from the Hailee Steinfeld Miu Miu campaign hit the interwebs and was a massive hit. This week, two more images from the ads have leaked and they do not disappoint! The ads, which feature the 14-year-old Academy Award nominee, have a simplistic elegance to them that epitomizes the brand’s values. Shot by the brilliant Bruce Weber and styled by Joe McKenna, the ads have a 1940s ‘Film Noir’ motif and the photos were shot in a backwoods, natural open-air setting.
According to Miuccia, Steinfeld was chosen as the face of the campaign for her “unconventional elegance and her ability to carry off the grown-up and elegant silhouettes with a whiff of forties that made up the fall collection.”
Implications - The consumer world is experiencing a retro revolution, and companies are capitalizing on the "everything old is new again" motto. Artists, photographers and interior designers are inspired by styles from a variety of decades and consumers are eager to explore these iconic designs.
According to Miuccia, Steinfeld was chosen as the face of the campaign for her “unconventional elegance and her ability to carry off the grown-up and elegant silhouettes with a whiff of forties that made up the fall collection.”
Implications - The consumer world is experiencing a retro revolution, and companies are capitalizing on the "everything old is new again" motto. Artists, photographers and interior designers are inspired by styles from a variety of decades and consumers are eager to explore these iconic designs.
Trend Themes
1. Retro Revolution - The consumer world is experiencing a retro revolution, inspiring artists and designers to incorporate iconic designs from different decades.
2. Nostalgic Influences - Styles from past decades are influencing the creative industries, prompting artists, photographers, and interior designers to incorporate nostalgic elements in their work.
3. Timeless Elegance - Elegant and classic styles from the past are making a comeback, with consumers embracing the refined silhouettes and sophisticated aesthetics.
Industry Implications
1. Fashion - Fashion designers are incorporating nostalgic elements and retro styles in their collections, capitalizing on the consumer interest in iconic designs from past decades.
2. Art and Photography - Artists and photographers are drawing inspiration from past decades, creating artworks and images that evoke feelings of nostalgia and retro aesthetics.
3. Interior Design - Interior designers are incorporating vintage elements and retro styles into their projects, offering clients a chance to embrace the timeless elegance of past decades.
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