Hagley West Gives Customers a Deep Dive into Its Industry
References: kickstarter
Hagley West is a new watch label that approaches the industry with a refreshing concept, describing itself as the "world's most transparent watch company." To achieve this statement, the brand aims to give their consumers a look into the watches' construction from beginning to end. This exclusive experience is entitled the 'Ambassador Club' -- currently, the club has over 2,000 members. They are able to create a dialogue with the watchmakers as the pieces are being crafted to give their input and influence the timepiece's creation.
There are currently five chronograph models available for purchase -- all of which are complete with a VD53 quartz chronograph movement, hardened mineral glass, a case made from stainless steel, and waterproof elements to round it all out.
There are currently five chronograph models available for purchase -- all of which are complete with a VD53 quartz chronograph movement, hardened mineral glass, a case made from stainless steel, and waterproof elements to round it all out.
Trend Themes
1. Transparency in Watchmaking - Opportunity for watch companies to create an exclusive experience for their consumers by giving them a look into the watches' construction from beginning to end.
2. Crowdsourced Watchmaking - Opportunity for watch companies to involve their customers in the creation process of their timepieces, allowing them to give input and influence the final product.
3. Journey-centric Branding - Opportunity for companies to create a unique customer experience by focusing on the journey a product takes from creation to the end user.
Industry Implications
1. Watchmaking - Watch companies can consider incorporating transparency and crowdsourcing into their manufacturing process to appeal to customers who value unique experiences.
2. Luxury Goods - Luxury brands can create exclusive experiences for customers that offer transparency and input into their products' creation to differentiate themselves and appeal to consumers seeking unique and personalized experiences.
3. Consumer Goods - Brands can create a connection with their customers by incorporating transparency and focusing on the journey of their products' creation, offering customers a unique and engaging experience.
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