The H&M High Fashion Low Cost Line Keeps Money in Your Wallet
Amanda Chang — September 30, 2010 — Eco
References: notcouture.notcot.org
H&M has helped individuals embrace the concept of saving while spending with their H&M High Fashion Low Cost designs. Known for their chic fashionable designs at low costs, the label has once again slashed their prices to reach an ultimate low.
The H&M High Fashion Low Cost campaign can now be seen to include pieces that cost less than a Starbucks Grande Caramel Frappucino or a six-piece McNugget Meal at McDonalds. From the $4.95 dresses to $20 trenches, this collection definitely consists of some sweet deals.
The H&M High Fashion Low Cost campaign can now be seen to include pieces that cost less than a Starbucks Grande Caramel Frappucino or a six-piece McNugget Meal at McDonalds. From the $4.95 dresses to $20 trenches, this collection definitely consists of some sweet deals.
Trend Themes
1. Affordable Fashion - Embracing the trend of offering fashionable clothing at affordable prices
2. Fast Fashion - The emergence of fast fashion retail stores offering trendy, low-cost items
3. Discount Retailing - The rise of discount retail stores offering fashionable clothing at low prices
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to offer trendy clothes at affordable prices to appeal to cost-conscious customers
2. E-commerce - The growth of e-commerce platforms that offer affordable, trendy clothing as an alternative to traditional brick-and-mortar stores
3. Fast Food - Challenges for fast food restaurants to reconsider their pricing strategy to appeal to customers who may be spending their money on affordable fashion items
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