Angela Lowe — May 3, 2006 — Unique
References: mdn.mainichi-msn.co.jp & gushmagazine
Sunamiya, a paint firm based in Imabari, has created a device that blasts a teddy bear into the air. The bears are equipped with a parachute and flow gracefully back down to earth. You may be wondering where you would use such a random device- wedding receptions. The trend in Japan is to throw teddy bears instead of rice or flowers. The company also produces a paintball marker used to fire paintballs at escaping criminals so they can be identified and captured. The guns will go on sale this month and will be marketed to businesses.
Trend Themes
1. Teddy Bear Throwing - Opportunity for event planning companies to create unique wedding experiences by offering teddy bear throwing as a alternative to traditional rice or flower throwing.
2. Parachute-enabled Products - Potential for innovation in various industries by incorporating parachutes into products, such as toys, gadgets, or sports equipment, for added excitement and functionality.
3. Identifying Paintball Marker - Disruptive innovation opportunity for security companies to develop and promote an identifying paintball marker to assist in capturing criminals and improving law enforcement efforts.
Industry Implications
1. Event Planning - Opportunity for event planning companies to tap into the growing trend of teddy bear throwing at weddings and offer unique services and experiences.
2. Toy Manufacturing - Incorporating parachutes into toys can revolutionize the industry by creating new and exciting play experiences for children and collectors alike.
3. Security Services - Developing and marketing an identifying paintball marker can provide security companies with a disruptive tool to aid in criminal identification and capture.
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