Giorgio Guidi's Gummy Watch Has a Fashionably Minimalist Design
Michael Hines — September 3, 2011 — Art & Design
References: giorgioguididesign & yankodesign
The Gummy Watch from Giorgio Guidi is a minimalist watch designed for the younger generation. Guidi has designed the Gummy Watch to appeal specifically to youngsters who wear watches more as a fashion statement than anything else.
The Gummy Watch has a simple design that slots a the watch's face into a silicone wriststrap. The strap is held together using Velcro squares and can be switched out at any time for another color. The face of the watch is functionally minimalist an hour and minute hand and dashes indicating the times between the quarter hours. My favorite aspect of this watch is the way the quarter hours are displayed on the face. Each quarter hour displays the time written in regular time and in military style separated by a dash.
The Gummy Watch has a simple design that slots a the watch's face into a silicone wriststrap. The strap is held together using Velcro squares and can be switched out at any time for another color. The face of the watch is functionally minimalist an hour and minute hand and dashes indicating the times between the quarter hours. My favorite aspect of this watch is the way the quarter hours are displayed on the face. Each quarter hour displays the time written in regular time and in military style separated by a dash.
Trend Themes
1. Minimalist Timepieces - The trend of fashionably minimal wristwatches designed for younger generations presents an opportunity for companies to focus on stylish functionality for a demographic often overlooked by traditional watchmakers.
2. Modular Watch Bands - The use of Velcro and other modular materials for watch bands offers an opportunity for customization and personalization, allowing customers to switch out bands to fit their style or mood.
3. Dual Time Displays - The use of dual time displays, such as regular time and military time, creates an opportunity for practical and unique timekeeping designs in a market that is often crowded with traditional watchfaces.
Industry Implications
1. Fashion Accessories - The minimalist design trend of wristwatches presents a disruptive innovation opportunity for companies in the fashion accessory industry to expand their focus and appeal to younger generations.
2. Modular Technology - The use of modular materials in watchbands and other accessories presents an opportunity for companies in the technology industry to explore new design and functionality possibilities that enhance personalization and customization.
3. Military Style/outdoor Gear - The use of military time displays in watches presents a disruptive innovation opportunity for companies in the outdoor and military-style gear industry to offer practical and unique timekeeping solutions for customers in these specific markets.
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