The Gummi C Jewelry Collection Rethinks Everyday Office Objects
Meghan Young — April 26, 2012 — Fashion
References: martineviergever & design-milk
It is not at all strange to think of women wearing basic rubber bands as jewelry, especially if those rubber bands are graced with pieces from the Gummi C jewelry collection. A series of delicate shapes fashioned out of silver and gold-plated silver, they fit onto elastic bands to instantly transform them into chic accessories.
Conceived by Rotterdam-based jewelry designer Martine Viergever, the Gummi C collection is comprised of three different shapes: a disc, sphere and rectangle. All a person needs to do is stretch out the rubber band as much as possible and slip the Gummi C accessory through the thinnest part. Each Gummi C comes with 10 rubber bands for easy and convenient replacement when one becomes worn out.
The Gummi C collection encourages people to rethink everyday objects.
Conceived by Rotterdam-based jewelry designer Martine Viergever, the Gummi C collection is comprised of three different shapes: a disc, sphere and rectangle. All a person needs to do is stretch out the rubber band as much as possible and slip the Gummi C accessory through the thinnest part. Each Gummi C comes with 10 rubber bands for easy and convenient replacement when one becomes worn out.
The Gummi C collection encourages people to rethink everyday objects.
Trend Themes
1. Rubber Band Jewelry - The trend of transforming basic rubber bands into fashionable accessories offers disruptive innovation opportunities for the fashion industry.
2. Transformative Accessories - The growing trend of converting everyday objects into stylish accessories presents disruptive innovation opportunities for the accessory industry.
3. Elastic Band Fashion - The rising popularity of incorporating elastic bands into fashion designs creates disruptive innovation opportunities for the textile industry.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to embrace the trend of rubber band jewelry and innovate new designs that merge functionality with style.
2. Accessory Industry - The accessory industry can capitalize on the transformative accessories trend by developing innovative products that offer versatility and personalization.
3. Textile Industry - The textile industry can explore the elastic band fashion trend to create new fabric designs and garments that incorporate elastic bands in unique and fashionable ways.
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