The 'Guitar Poster' by Kian Guitars Can Be Used to Create Tunes
Alexander Lam — July 19, 2013 — Marketing
References: ibelieveinadv & designtaxi
Brazilian instrument manufacturer Kian Guitars collaborated with ad agency RC Comunicação in order to create the 'Guitar Poster.' Conceived to promote Kian, the wooden poster was built to function as a fully playable instrument. The Guitar Poster was crafted with the same techniques used to create an actual guitar. As a result, it can be plugged into an amp to produce music just like a real instrument.
The intricate poster was crafted out of premium reforestation wood. Beautifully designed lettering that reads "A sound of your own" was etched onto the wood using machinery. Beside the text is the upper half a guitar complete with metal strings and a jack hole for an amp. All of this was created by a craftsman from Kian Guitars to prove how effective Kian is at creating custom guitars.
The intricate poster was crafted out of premium reforestation wood. Beautifully designed lettering that reads "A sound of your own" was etched onto the wood using machinery. Beside the text is the upper half a guitar complete with metal strings and a jack hole for an amp. All of this was created by a craftsman from Kian Guitars to prove how effective Kian is at creating custom guitars.
Trend Themes
1. Playable Instrument Posters - There is a growing trend of creating playable instruments that are also decorative pieces of art, opening up opportunities for artists and musicians to collaborate and create unique experiences.
2. Customizable Musical Decor - A trend towards customizable, high-quality musical decor like the Guitar Poster provides a disruptive innovation opportunity for companies who want to create new and unique home or art products that also have functional musical applications.
3. Sustainable Musical Instrument Design - As more companies focus on sustainable production methods, there is a growing trend towards using premium, eco-friendly materials to create high-quality musical instruments that are also environmentally conscious.
Industry Implications
1. Musical Instruments - Innovative instrument companies can create new products and designs that offer both aesthetic and functional value, providing consumers with unique and customizable musical experiences.
2. Home Decor - Combining musical functionality with artistic design in home decor products creates a new market segment for companies seeking to disrupt traditional home decor offerings.
3. Advertising & Marketing - Creating playable instrument advertisements like the Guitar Poster allows companies to create memorable experiences for consumers that are both innovative and engaging.
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