Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Guilt-Free Reading

Clean the Sky - Positive Eco Trends & Breakthroughs

Eco-Libris Plants Trees to Offset Book Paper

— December 28, 2008 — Eco
If your reading habits are more 20th than 21st century, you haven’t made the switch to Kindle and can’t quite give up your print addiction, there is a way you can feel a little less guilty about the trees that go into making your newspapers, books and magazines.

Eco-Libris is a business that plants trees to offset the trees used to create books. You choose how many books you’d like to offset, pay about a buck each, and soon, trees will be planted in developing countries to compensate for the trees cut down and made into paper for your books.

The planting and conservation provide jobs, improve the environment and help create a sustainable, tree-lined future. Eco-Libris also sends a sticker that you can place on your book to show that you’ve contributed to restoring trees to the ecosystem. You can purchase Eco-Libris stickers as gifts for your book-reading friends as well.

Each year, more than 4.16 billion books are produced in the U.S.; of these, only 13% are printed using recycled paper. While more and more book publishers are signing onto green practices, there is quite a distance to go before publishing is a truly green industry.

The YouTube video above is a slide show about Eco-Libris. The captions are in French, but even if you don’t read French, you’ll get the idea. In addition, you can see the site’s plantings gallery online.
Trend Themes
1. Eco-friendly Publishing - The trend of planting trees to offset paper production in the publishing industry creates an opportunity for publishers to promote their green practices and appeal to eco-conscious consumers.
2. Sustainable Business Models - The rise of businesses like Eco-Libris highlights the potential for sustainable business models that address environmental challenges and offer consumers guilt-free alternatives.
3. Consumer Demand for Eco-conscious Products - The increasing consumer demand for eco-conscious products, such as books made from recycled paper or supported by tree-planting initiatives, presents an opportunity for publishers and retailers to cater to this market segment.
Industry Implications
1. Publishing - The publishing industry can capitalize on the trend of eco-friendly practices and tree-planting initiatives to attract environmentally conscious readers and strengthen their brand image.
2. E-commerce - E-commerce platforms can tap into the demand for eco-conscious products by offering a dedicated category for books made from recycled paper or supporting tree-planting initiatives like Eco-Libris.
3. Environmental Conservation - The trend of planting trees to offset paper production creates opportunities for organizations in the environmental conservation field to partner with publishers, businesses, and consumers to promote sustainable practices and protect forest ecosystems.
4.5
Score
Popularity
Activity
Freshness