Lonely Planet's 'Guides' App Lets You Stay Informed During Your Travels
Rahul Kalvapalle — February 3, 2016 — Tech
References: itunes.apple & adweek
If you're getting ready to travel and explore an unknown new destination but are slightly wary about how you're going to get around and find the places you want to see, you'll want to download Lonely Planet's new Guides app on your iOS or Android device.
This app includes a whole slew of features including maps, recommendations and budget-friendly guides for a number of major cities around the world. The best part is you can download city-specific guides using the app even when you don't have a data connection, which is ideal for when you don't have a local data plan.
The Guides app makes it easier for you to get around in a foreign locale without having to spend time, money and energy trying to figure out where you're going and how to get there.
This app includes a whole slew of features including maps, recommendations and budget-friendly guides for a number of major cities around the world. The best part is you can download city-specific guides using the app even when you don't have a data connection, which is ideal for when you don't have a local data plan.
The Guides app makes it easier for you to get around in a foreign locale without having to spend time, money and energy trying to figure out where you're going and how to get there.
Trend Themes
1. Travel Apps for International Destinations - Disruptive innovation opportunity lies in creating travel apps that offer budget-friendly, offline guides and recommendations for multiple international destinations.
2. Offline Navigation Without Restrictions - Creating offline maps and navigation systems with detailed recommendations that aren't restricted by data plans presents a major opportunity for disruptive innovation.
3. Location-based Recommendations - Innovation opportunities exist in developing apps that use real-time location-based recommendations to offer personalized ideas and suggestions for travel activities.
Industry Implications
1. Travel and Tourism - The travel and tourism industry could greatly benefit from the development of innovative offline travel apps that offer detailed recommendations and offline navigation features.
2. Mobile App Development - The development of similar apps that offer offline features and recommendations for a multitude of international cities represents a significant disruptive innovation opportunity in the mobile app development sphere.
3. Internet and Connectivity - Innovation opportunities exist within the internet and connectivity industry in the creation of more versatile and data-saving solutions for offline map and guide downloads in foreign locations.
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